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Below are the recommended best practices for the checkstand overall and specific categories:
- Grocery Channel
- Checkstand
- Devote at least 76 linear feet
- Stock 301 to 350 items
- Generate at least 80% of sales from power categories of Confectionery, Magazines, Beverages
- Merchandise self-scan lanes with Confectionery and Magazines
- Confectionery
- Stock on all lanes
- Allocate 51% or more space
- Rack size at least 49”
- Stock on both sides of aisle
- Magazines
- Merchandise end-cap and in-line
- Allocate at least 30-33% of space
- Focus on best sellers – 79%
- Beverages
- Beverage coolers on 26-33% of lanes
- GM/HBC
- Convenience Channel
- General
- Merchandise snacking categories that have higher penetration, purchase frequency, and provide impulse purchases in multiple locations
- Merchandise single serve snacks in the food service area to generate additional snack purchases
- Potato chips need at least 25 feet of space and 35 items throughout the store to realize their full potential
- Confectionery Snacks
- Make candy and gum available in food service
- Candy sales expand with multiple merchandising locations
- Gum sales also expand with multiple merchandising locations
- Sales are optimized for candy when 200+ candy items are available
- In large stores gum sales are optimized with 85 to 94 gum items carried
- Candy sales are expanded in large stores with over 100 linear feet available
- Gum performs better in small and large c-stores when more than 20 linear feet of space is available
- Stocking of at least 25 king size chocolate items expands chocolate candy sales
- Temporary displays will drive incremental sales of candy and gum
- End cap displays will drive candy and gum sales
- In medium sized c-stores, mints sales do expand with multiple merchandising locations
- Large stores need to carry 30 to 39 mint items to generate additional sales
- Large stores need to allocate 9 to 10 linear feet of space to mints to optimize sales
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