New technologies and the changing retail environment drive the need to reexamine store practices at the front end. Three companies are leading the retail industry in this effort: Time Warner Retail Sales & Marketing, Mars Chocolate North America and The Coca- Cola Company. These companies are leading the way toward developing best practices for merchandising and product promotion at retail Front-Ends.

 

This website contains the results of the study, which has been conducted in the Grocery, Drug and Convenience Store channels.

 

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